Who We Are

PureLightFiber is an online yarn and knitting patterns store operated by YUDI AG, Sinserstrasse 67, 6330 Cham, Switzerland. When you shop with us, we collect and process personal data to fulfil your orders and improve your experience. This policy explains what we collect, how we use it, and your rights.

What Data We Collect

Account & order data — name, email address, shipping and billing address, phone number, and order history when you place an order or create an account.
Payment data — payment is processed by our payment provider. We do not store full card details on our servers.
Usage data — pages visited, products viewed, browser type, and IP address collected via cookies and server logs.
Communications — messages you send us via the contact form or email.

How We Use Your Data

To process and fulfil your orders and send shipping confirmations.
To manage your customer account.
To send transactional emails related to your purchases.
To send our newsletter if you have opted in (you may unsubscribe at any time).
To improve our website and product offerings.
To comply with legal obligations.

Cookies

We use essential cookies to keep your shopping basket working and to secure the site. We may also use analytics cookies to understand how visitors use the site. You can control non-essential cookies through your browser settings.

Data Sharing

We do not sell your personal data. We share it only with:

Shipping carriers — to deliver your order.
Payment processors — to handle transactions securely.
Email service providers — to send order confirmations and newsletters.
Authorities — if required by law.

Data Retention

We retain order and account data for as long as required to fulfil our legal and contractual obligations (typically 10 years for financial records under Swiss law). Newsletter subscription data is kept until you unsubscribe.

Your Rights

Under applicable data protection law (Swiss nDSG / GDPR where applicable) you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data where no legal obligation requires us to keep it.
Object to or restrict processing in certain circumstances.
Data portability where technically feasible.

To exercise these rights, contact us at contact@yudi.ch.

Contact

YUDI AG — Sinserstrasse 67, 6330 Cham, Switzerland
Email: info@purelightfiber.com